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BARIL design : Optimizing the B2B Go-to-Market Plan

A leader in designing and manufacturing exceptional residential faucets for more than 35 years, BARIL is a North American family business led by Marie-Ève Baril, a visionary second-generation entrepreneur. The company aims to develop new markets.

Manufacturing
"Artefact helped us structure our ways of working. We benefit from Alex's expertise with companies larger than ours. Alex is a good listener. You can tell he really wants to understand our reality before proposing changes. I recommend anyone who needs help with sales and marketing to work with Alex."
Philipe Fillion
Sales and Business Development Director
★★★★★

The Artefact Difference

Artefact Ventures implemented a multidimensional RevOps optimization approach to transform MEL's commercial organization.
1

The Challenges

  • Growth plateau
  • Difficulty breaking into new markets
  • Lack of visibility on the customer journey
  • Internal misalignment on the organization's strategic positioning
3

Our Approach

  • Mapping the customer journey in detail and analyzing different target personas
  • Structuring a Go-to-Market plan with commercial programs generating impact across the entire customer journey
  • Defining sales processes with precise stages and progression criteria
  • Deploying optimized tools enabling representatives to increase their growth impact with their customer accounts
4

The Results

  • Accelerated onboarding of new representatives into the sales team
  • Improved sales team efficiency through optimized planning
  • Better visibility of commercial performance via enhanced dashboards

Unlock Your Next Level of Growth

Book a 30-minute strategic consultation with one of our experts to:

  • Assess your untapped growth opportunities
  • Identify optimization levers for your customer journey
  • Get concrete recommendations to align your sales and marketing teams
Schedule your free consultation
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