Moteurs électriques Laval: Managing Customer-Centric Growth

Moteurs électriques Laval aims to be the leader in integrated electrotechnical solutions. The company stands out through its cutting-edge expertise and offers the most comprehensive range of electrotechnical products and services.

MEL leverages technical excellence and customer-centric growth management to differentiate itself.

Distribution

"After just a few months, Artefact Ventures' expertise in creating customer data-driven revenue systems for SMEs has transformed our commercial approach and helped us better define our pipeline."

Benoit Capolla

Sales Director

★★★★★

The Challenges

Lack of structure, tools, and processes to support new growth levels
Limited sales leadership experience
Very low visibility on sales representatives' performance
No clear Go-to-Market (GTM) strategic priority

Our Approach

Providing the new Sales Director with personalized coaching on how to structure their team
Optimizing territory to align team structure with customer needs
Clarifying sales representatives' roles in the customer journey, from acquisition to retention
Implementing performance management focused on leading indicators, including pipeline volume, conversion, and velocity

The Results

50% reduction in the new Director's learning curve through a 100-day plan that demonstrated a concrete impact on sales.
30% increase in sales representatives' efficiency.
Increased sales representative satisfaction following the implementation of a common language and clear pipeline management process.
Improved sales performance through optimized management of dormant accounts.

Unlock Your Next Level of Growth

Book a 30-minute strategic consultation with one of our experts to:

Assess your untapped growth opportunities
Identify optimization levers for your customer journey
Get concrete recommendations to align your sales and marketing teams

Schedule your free consultation