From Revenue Chaos to Revenue Clarity

 

for SMBs ready to scale

Your teams spend 60% of their time on manual work. Insights die in PowerPoints. Growth feels random. We build GTM Productivity Systems that multiply team impact, automate intelligence, and make growth predictable.

These teams have trusted us as experts in growth management. 

Baril MEL Bixi m groupe conseil Isothermic cietech

You know these problems too well

Every day, revenue leaks through the cracks while your team fights fires

Siloed Operations

Marketing and sales speak different languages. Data lives in separate systems. Nobody owns the full customer journey.

Invisible ROI

You're investing in marketing but can't trace what actually drives revenue. Attribution is a black box.

Random Growth

Forecasts miss by 30-40%. Pipeline coverage is a guess. Growth happens by accident, not design.

Constant Firefighting

Teams spend 60% of time on manual tasks. Strategic initiatives die in favor of urgent problems.

First Customer Issues

Poor onboarding kills retention. Order accuracy problems in first interactions. Experience gaps destroy trust.

Enterprise Competition

Competing against companies with sophisticated revenue machines while you're still in spreadsheet mode.

Does this sound familiar?

The solution: use the Artefact Ventures method’s 3 growth levers.
Adopt a customer-centric approach to scaling.

Alex Boissonneault

Founder of Artefact Ventures

Alex founded Artefact Ventures after navigating Quebecor’s retail network, where his work helped generate $800 million in sales. 

Over 15 years, Alex led 7 major business transformations with budgets in excess of $50 million.

His unique approach unites data and technology to optimize SMEs’ operations. He is driven by innovation and puts clients and employees at the heart of every strategy.

800
M$

in revenues generated

7

business transformations

+
50
M$

in budgets managed

How the Artefact Ventures method works

Artefact_How-Method-1

1. GTM Blueprint

What structure should you put in place to generate sustainable growth?

Join Alex Boissonneault and members of his team for virtual workshops. Adopt a GTM model where your teams and technology perform from one end of the customer journey to the other. Decisions will be easier than ever.

  • Review the growth model
  • Revise the GTM infrastructure
  • Work on the customer journey and feedback loops.
Artefact 1

2. Execution System (OS)

What to execute and what to measure?

Optimize your revenue. Establish smoother processes for shorter sales cycles through personalized support. We recommend custom-tailored tools and templates to help you get started.

  • Align GTM capabilities
  • Adapt the value proposition
  • Create tools (playbooks)
Artefact 2

3. Growth R&D

How to identify opportunities?

Together, let’s analyze your data to create a roadmap of activities that will deliver the most value to your best customers. Let’s work together to deploy consistent performance measures.

  • Track performance
  • Adjust GTM governance
  • Optimize technology utilization
Artefact 3

Ready to accelerate your growth?

With Artefact Ventures, you’re not just buying a service, you’re investing in sustainable growth.

3 months to put the essentials in place

Reduce uncertainty. Artefact Ventures gives you the strategy, the system, and the tools to accelerate your growth.

Artefact_3-Months
Our unique approach combines data, human experiences, and technology to deliver:
Accurate and data-driven decision-making
Smoother and more efficient sales processes
Better understanding and management of the customer journey
Enhanced collaboration between revenue-generating teams

Before

Performance plateaus
Unclear decisions
Missed opportunities

After

Accelerated growth
Data-driven decisions
Optimized sales funnels

We bring together the world's best practices

Apply them to your business and stand out from the crowd.

Proven and recognized expertise

See what our clients say about our approach.

M Groupe Conseil has been working in the field of management consulting services for over 10 years. We have been looking for a business partner with a critical eye on revenue generation in business for a long time. Artefact Ventures quickly positioned itself as our partner of choice. With its well-defined methodology and rigorous coaching approach, Alex is able to generate value for our network. Accelerating and professionalizing your approach to the market is a challenge that is on the critical path of any organization that aspires to perform better. Artefact Ventures is the right partner to achieve this!

Alexandre Laroche

Thanks to Artefact Ventures, our sector was able to benefit from a high-quality external perspective and expertise. The rigor, business intelligence and strategic vision that resulted from our collaboration had a structuring impact on our organization and its members. From our collaboration, we primarily remember Artefact Ventures' human, cordial and professional approach, as well as the openness and great adaptability of its team. It was a real pleasure to benefit from the advice and support of a dedicated and competent team. I would recommend their services without hesitation, because quality collaborations are rare and the effect of this beautiful partnership, for us, was promising and lasting.

Alexandre Blanchette

 

Philipe Fillion

Key words: expertise, commitment, results. It was one of my clients who put Alex and me in touch. Alex is always prepared for meetings, his tasks are completed on time, he has a very good command of his tools and he meticulously documents Artefact's evolving processes. Artefact is one of the few companies in this field that I recommend without hesitation. I have witnessed results obtained in 3 months that some of its clients had been trying to achieve for over a year. His system, constantly supported by the latest research and innovations in the world, is constantly evolving. Artefact has a promising future and Artefact's clients also have a great future!

Francesca Bourgault

I had the chance to collaborate with Alex Boissonneault as part of the evaluation of a digital shift for my company: Éducazoo Inc. I was extremely satisfied with the presence and time dedicated by Alex to my project. It is always nice to be able to collaborate with passionate people who have the projects at heart and who are competent. Thank you and see you soon, for sure!

Joanie Asselin

What more can I say than a professional service. People who listen to the customer, who inspire confidence and who are dedicated. Alex and Yun are two people who know how to take our ideas and suggest them to arrive at the ultimate goal of improving the sales process. I would recommend Artefact's services without hesitation.


Francisco Vargas

I had the opportunity, through my role at CIETECH, to collaborate with Alex on various strategic support mandates. Alex’s expertise and professionalism are remarkable and he knows how to quickly establish a relationship of trust and transparency. Not only does he deliver high-quality work, but he is also highly committed to client satisfaction. I highly recommend Artefact Ventures’ services to anyone looking for a trusted partner for their projects.

Andréanne Lacroix

My experience working with Alex is excellent and constructive! With a structured and facilitating working method, he brings a strategic perspective to projects and does not hesitate to challenge processes. Fundamentally focused on optimization and results, his expertise in analysis and mapping first allows to evaluate the performance of the company and the customer journey in order to facilitate the internal alignment of business strategies.

Véronique Lacroix

Working daily with Artefact Ventures and Alex has been an exceptional experience that I would find difficult to do without! As the new Sales & Marketing Director, I have been tasked with restructuring my department, and Alex's guidance provides a more comprehensive vision of the structure and tools to implement, as well as detailed expertise in executing each component. After just a few months, Artefact Ventures' expertise in creating data-driven revenue systems for SMEs has transformed our commercial approach and helped us better define our pipeline. Thanks to their adaptive framework, we've been able to segment our clientele by value, generate valuable insights, and align our execution with our promises. Their methodology, focused on revenue generation, strategy, and execution, enables us to improve communication between our sales teams, helps break down silos, and strengthens cohesion between our different branches. Thanks to Alex, we are now implementing the necessary tools to transform our SME into a ME and leave 'small' behind! I highly recommend Alex and Artefact Ventures to any company looking to optimize their revenue generation processes and improve their overall performance. I thank MEL's senior management for putting Alex in my path, and I hope to continue collaborating with him for many years to come through all our major upcoming changes. Thank you, Alex!

Benoit Capolla

Align your product with market needs and your business objectives.

Your teams will be more efficient and your company more resilient.