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The art of uncovering facts that transform execution

We build customer data-driven revenue systems for SMBs

We offer B2B revenue strategy services based on a framework that aligns customer data insights and revenue execution. 

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Revenue is not just an outcome. It's a process!

Benefit from an adaptive framework that helps you segment by customer value and create insights around your customer buying committee.

The framework will allow you to build on client-driven programs showing results and track the metrics that matter.

1

Uncover insights

Go beyond traditional surveys and talk to your customers to tailor your innovation.

2

Connect the dots

Use existing data to improve your customer approach and gain a competitive edge.

3

Craft execution

Align your execution with your promises, reducing uncertainties within your teams.

4

Monitor your growth

Monitor your growth and base your decisions on reliable indicators.

Let’s dive in. Explore how you can leverage these tactics.

We care about your results and your team

By empowering your teams with insights and investing in a well-defined method, you seize opportunities that set you apart from others.

Your team's effectiveness depends on aligning your Go-to-Market motion throughout sales and marketing. 

Shared objectives and initiatives, break silos and strengthen team collaboration.

Join this transformative journey to stand out in a field where few venture.

  • Explore

    Start direct conversations with your staff.

  • Create

    Build clear processes and equip your teams in the right way.

  • Mobilize

    Share knowledge across the entire team to ensure execution exceeds market expectations.

What is the experience of working with Artefact like?

Our team brings firsthand experience as operators and executives from the private sector. 

You could handle it on your own, but partnering with us saves you valuable time and effort, allowing you to focus on what matters most.

Our method consists of 3 main phases.

Our values

  • Accessibility
  • Adaptability
  • Curiosity

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Revenue Research

Gain clarity on your:

  • Ideal customer profile
  • Buying committee and personas
  • Job-to-be-done

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Revenue Strategy

Map the relations between your customer journey and your pipelines.

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Revenue Execution

Align business capabilities within commercial programs and not business units. Measure and double down on what brings results.

Proven and recognized expertise

My experience working with Alex has been excellent and constructive! Thanks to his organized, uncomplicated way of working, he brings a strategic viewpoint to projects, and doesn’t hesitate to challenge processes. His analysis and mapping expertise is fundamentally focused on optimization and results, and above all allows us to assess the performance of our company and our customer experience in order to facilitate the internal alignment of business strategies.

Véronique Lacroix

M Groupe Conseil has been providing management consulting services for over 10 years. We had been looking for a long time for a business partner with a critical eye for enterprise revenue generation. Artefact Ventures quickly emerged as our partner of choice. With his well-defined methodology and rigorous coaching approach, Alex is able to generate value for our network. The challenge of accelerating and professionalizing one’s market approach is a critical one for any organization aspiring to better performance. Artefact Ventures is the right partner to make that happen!

Alexandre Laroche

Thanks to Artefact Ventures, our sector has been able to benefit from high-quality external insight and expertise. The precision, business intelligence, and strategic vision that have arisen from our partnership have had a formative impact on our organization and its members. The first thing that stands out about our collaboration with Artefact Ventures is their personal, friendly, and professional approach, as well as the openness and adaptability of their team. It’s been a real pleasure to benefit from the advice and support of such a dedicated and competent team. I would recommend their services without hesitation, as quality collaborations are rare. We found this partnership to be very fruitful with long-lasting benefits.

Alexandre Blanchette

This is definitely a professional service, with people who are client-focused, trustworthy, and dedicated. Alex and Yun are two people who know how to listen to our ideas, and suggest new ones, to achieve the ultimate goal of improving the sales process. I would definitely recommend Artefact.

Francisco Vargas

Three words: expertise, commitment, results. It was one of my customers who put Alex and I in touch. Alex is always prepared for meetings, his tasks are completed on time, he knows his tools very well, and he meticulously documents Artefact’s evolving processes. Artefact is one of the few companies in this field that I can wholeheartedly recommend. I’ve seen them produce results in three months that some of their clients had been trying to achieve for over a year. Their system, based on the world’s latest research and innovations, is constantly evolving. Artefact has a bright future, and so do their clients!

Francesca Bourgault

In my role at CIETECH, I had the opportunity to work with Alex on a number of strategic coaching projects. Alex’s expertise and professionalism are remarkable, quickly establishing a relationship of trust and transparency. Not only does he deliver high-quality work, but he’s also deeply committed to client satisfaction. I highly recommend Artefact Ventures to anyone looking for a trusted partner for their projects.

Andréanne Lacroix

Meet Alex Boissonneault, the visionary founder of Artefact Ventures

With 15 years of experience in retail, B2B services, distribution networks, and telecom in Quebec, he led seven major business makeovers of over $50 million in total budget, all aimed at making customers and employees happier.

Alex is a go-getter and a real visionary in the industry, with an impressive track record. He’s all about pushing boundaries, embracing innovation, and putting customers and employees front and centre. A true trailblazer, he’s all about making things happen through his vision and expertise.

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How to accelerate your progress
and enjoy the results

1

Book a meeting with our founder.

2

See how we can help your company grow.

3

Embark on the adventure.