Boost your Go-to-Market team's productivity.
Artefact Ventures helps CEOs optimize team performance. The company builds infrastructure with pipelines and metrics that track the entire customer journey.
Embark on the adventure
These teams have trusted us as experts in growth management.
Has the productivity of your
go-to-market (GTM) teams plateaued?
Your current structure is no longer working to scale due to a lack of clean direction?
You are relying on your intuition to make decisions in the absence of process?
You are losing opportunities due to a lack of visibility into the customer journey?
Does this sound familiar?
The solution: use the Artefact Ventures method’s 3 growth levers.
Adopt a customer-centric approach to scaling.
Alex Boissonneault
Founder of Artefact Ventures
Alex founded Artefact Ventures after navigating Quebecor’s retail network, where his work helped generate $800 million in sales.
Over 15 years, Alex led 7 major business transformations with budgets in excess of $50 million.
His unique approach unites data and technology to optimize SMEs’ operations. He is driven by innovation and puts clients and employees at the heart of every strategy.
in revenues generated
business transformations
in budgets managed
How the Artefact Ventures method works
1. GTM Blueprint
What structure should you put in place to generate sustainable growth?
Join Alex Boissonneault and members of his team for virtual workshops. Adopt a GTM model where your teams and technology perform from one end of the customer journey to the other. Decisions will be easier than ever.
- Private workshops
- Step-by-step validation of your strategies
- Model tailored to your teams
2. Execution System (OS)
What to execute and what to measure?
Optimize your revenue. Establish smoother processes for shorter sales cycles through personalized support. We recommend custom-tailored tools and templates to help you get started.
- Optimized revenues
- Smooth sales processes
- Customized tools
3. Growth R&D
How to identify opportunities?
Together, let’s analyze your data to create a roadmap of activities that will deliver the most value to your best customers. Let’s work together to deploy consistent performance measures.
- Data analysis
- High-value roadmap
- Consistent performance measurement
Ready to accelerate your growth?
With Artefact Ventures, you’re not just buying a service, you’re investing in sustainable growth.
3 months to put the essentials in place
Reduce uncertainty. Artefact Ventures gives you the strategy, the system, and the tools to accelerate your growth.
Before
Performance plateaus | |
Unclear decisions | |
Missed opportunities |
After
Accelerated growth | |
Data-driven decisions | |
Optimized sales funnels |
We bring together the world's best practices
Apply them to your business and stand out from the crowd.
Proven and recognized expertise
See what our clients say about our approach.
M Groupe Conseil has been working in the field of management consulting services for over 10 years. We have been looking for a business partner with a critical eye on revenue generation in business for a long time. Artefact Ventures quickly positioned itself as our partner of choice. With its well-defined methodology and rigorous coaching approach, Alex is able to generate value for our network. Accelerating and professionalizing your approach to the market is a challenge that is on the critical path of any organization that aspires to perform better. Artefact Ventures is the right partner to achieve this!
Alexandre Laroche
Thanks to Artefact Ventures, our sector was able to benefit from a high-quality external perspective and expertise. The rigor, business intelligence and strategic vision that resulted from our collaboration had a structuring impact on our organization and its members. From our collaboration, we primarily remember Artefact Ventures' human, cordial and professional approach, as well as the openness and great adaptability of its team. It was a real pleasure to benefit from the advice and support of a dedicated and competent team. I would recommend their services without hesitation, because quality collaborations are rare and the effect of this beautiful partnership, for us, was promising and lasting.
Alexandre Blanchette
Philipe Fillion
Key words: expertise, commitment, results. It was one of my clients who put Alex and me in touch. Alex is always prepared for meetings, his tasks are completed on time, he has a very good command of his tools and he meticulously documents Artefact's evolving processes. Artefact is one of the few companies in this field that I recommend without hesitation. I have witnessed results obtained in 3 months that some of its clients had been trying to achieve for over a year. His system, constantly supported by the latest research and innovations in the world, is constantly evolving. Artefact has a promising future and Artefact's clients also have a great future!
Francesca Bourgault
I had the chance to collaborate with Alex Boissonneault as part of the evaluation of a digital shift for my company: Éducazoo Inc. I was extremely satisfied with the presence and time dedicated by Alex to my project. It is always nice to be able to collaborate with passionate people who have the projects at heart and who are competent. Thank you and see you soon, for sure!
Joanie Asselin
What more can I say than a professional service. People who listen to the customer, who inspire confidence and who are dedicated. Alex and Yun are two people who know how to take our ideas and suggest them to arrive at the ultimate goal of improving the sales process. I would recommend Artefact's services without hesitation.
Francisco Vargas
I had the opportunity, through my role at CIETECH, to collaborate with Alex on various strategic support mandates. Alex’s expertise and professionalism are remarkable and he knows how to quickly establish a relationship of trust and transparency. Not only does he deliver high-quality work, but he is also highly committed to client satisfaction. I highly recommend Artefact Ventures’ services to anyone looking for a trusted partner for their projects.
Andréanne Lacroix
My experience working with Alex is excellent and constructive! With a structured and facilitating working method, he brings a strategic perspective to projects and does not hesitate to challenge processes. Fundamentally focused on optimization and results, his expertise in analysis and mapping first allows to evaluate the performance of the company and the customer journey in order to facilitate the internal alignment of business strategies.
Véronique Lacroix
Working daily with Artefact Ventures and Alex has been an exceptional experience that I would find difficult to do without! As the new Sales & Marketing Director, I have been tasked with restructuring my department, and Alex's guidance provides a more comprehensive vision of the structure and tools to implement, as well as detailed expertise in executing each component. After just a few months, Artefact Ventures' expertise in creating data-driven revenue systems for SMEs has transformed our commercial approach and helped us better define our pipeline. Thanks to their adaptive framework, we've been able to segment our clientele by value, generate valuable insights, and align our execution with our promises. Their methodology, focused on revenue generation, strategy, and execution, enables us to improve communication between our sales teams, helps break down silos, and strengthens cohesion between our different branches. Thanks to Alex, we are now implementing the necessary tools to transform our SME into a ME and leave 'small' behind! I highly recommend Alex and Artefact Ventures to any company looking to optimize their revenue generation processes and improve their overall performance. I thank MEL's senior management for putting Alex in my path, and I hope to continue collaborating with him for many years to come through all our major upcoming changes. Thank you, Alex!
Benoit Capolla