Your GTM strategy, built as a living system
Not a slide deck. Not a spreadsheet. A structured, versioned revenue operating system that your team operates inside every day — and that gets smarter with every deal.
The concept
What is a Revenue Digital Twin?
A Digital Twin is a structured, living model of your go-to-market strategy. Not a report. Not a dashboard. A system where every ICP definition, pipeline stage, persona, playbook, and KPI is documented, scored, versioned, and connected.
It’s the operating system your revenue team runs on — built from your data, validated in workshops with your leadership, and configured directly in your CRM so it’s not a deliverable that sits in a folder. It’s the infrastructure.
Without a Digital Twin
- ICP in a Google Doc nobody reads
- Pipeline stages with no exit criteria
- Dashboards that nobody trusts
- Strategy resets every quarter
With a Digital Twin
- ICP scored and enforced in your CRM
- Pipeline stages with testable gates
- Dashboards built from clean, governed data
- Intelligence compounds quarter over quarter
What gets built in 90 days
Every component is built through workshops with your team, configured in your CRM, and documented for your team to operate independently.
Pipeline Architecture
Stage definitions with structured exit criteria, qualification frameworks, and opportunity categorization. Every stage transition has testable gates.
ICP Scoring Model
A multi-dimensional scoring system that goes beyond firmographics. Company attributes, behavioral signals, and strategic fit — configured as properties in your CRM.
Buyer Personas & Decision Maps
Role-specific profiles with decision process mapping, information preferences, and pain point documentation. Used by sales and marketing daily.
GTM Motions & Playbooks
Revenue targets by motion, channel strategy, resource allocation, and step-by-step playbooks mapped to pipeline stages. Your team knows exactly what to do at each stage.
Attribution & Revenue Math
Attribution model design, conversion rate mapping across your full funnel, and revenue formula documentation. Know exactly which levers move your numbers.
Dashboards & Scorecards
Role-based daily views, KPI framework, and scorecard architecture. Built from governed data, so your team actually trusts the numbers.
Data Governance Standards
Naming conventions, taxonomy standards, data quality rules, and governance protocols. The foundation that makes everything else reliable.
Revenue Baseline & Forecast
Real conversion rates from your CRM data, pipeline forecast methodology, and KPI thresholds. No more guessing — you know your actual numbers.
Discovery Methodology
A structured discovery framework installed across sales and customer success. Consistent qualification, consistent insights, consistent outcomes.
The 90-day build
Three phases. Ten workshops. One operating system.
Weeks 1–4
Foundation
Define the core structure of your revenue engine.
- Pipeline architecture & exit criteria
- ICP scoring & persona development
- Discovery methodology installation
- CRM as source of truth
Weeks 5–8
Standardization
Operationalize and connect the components.
- GTM motion design & playbooks
- Revenue formula & conversion mapping
- Attribution model configuration
- Data governance & naming standards
Weeks 9–12
Optimization
Refine from real usage and prepare for handoff.
- Dashboard DITL & scorecard build
- Revenue baseline & forecast setup
- Mid-point validation against assessment
- Team training & operational handoff
How workshops drive the build
Every component is built through facilitated workshops with your team — not delivered as a surprise PowerPoint.
We facilitate, your team decides
Each workshop is a structured conversation with your leadership. We bring the framework and the questions. Your team brings the domain expertise. Decisions are made together, not handed down.
We build between sessions
After each workshop, we configure the outputs directly in your CRM and the CRO platform. Pipeline stages, properties, scoring rules, dashboards — all operational before the next session.
Each workshop builds on the last
The ICP workshop informs the persona workshop. Personas inform playbooks. Playbooks inform dashboards. It’s a compounding sequence, not a checklist of independent deliverables.
Your team operates it from day one
There’s no “big bang” launch. Components go live as they’re built. By week 12, your team has been operating inside the system for months — not learning it for the first time.
After the 90 days
The goal is independence. Your team runs the system. We’re available if you need us, but you don’t need us.
Fully operational system
Everything is configured and running in your CRM. Pipeline, scoring, dashboards, governance — all live and producing data.
Documentation & playbooks
Every decision, framework, and process is documented. New hires onboard into a system, not tribal knowledge.
Optional: ongoing advisory
Quarterly alignment sessions where we review performance, refine the system, and identify the next optimization opportunities.
The path from diagnosis to operating system
Three stages. Each one builds on the last.
Stage 1
Assessment
Diagnose gaps across 4 pillars. 3 weeks.
Stage 2 — You are here
Digital Twin
Build the revenue operating system. 90 days.
Stage 3
Operate & Compound
Your team runs it. Intelligence compounds.
Investment
Starting at
$30,000
90 days
- 10 facilitated workshops with leadership
- 9 components built & configured in your CRM
- Full documentation & playbooks
- Team training & operational handoff
- Artefact CRO platform access
Assessment fee ($9,900) is credited toward the implementation.
Book a Discovery CallReady to build your revenue operating system?
Start with the assessment. It tells us exactly what to build — and the $9,900 applies as credit.