Leading vs. Lagging Indicators Framework

Most revenue leaders react to problems after they've already cost money. This framework helps you track signals that predict outcomes 2-4 weeks ahead.

What you get:

  • Leading indicator definitions (MQLs generated, discovery calls, proposals sent)
  • Time-to-impact cascade showing how each metric predicts the next
  • Clear distinction between what you can fix now vs. what's decided
  • Revenue projection tool to forecast outcomes 2-4 weeks in advance
  • Artefact CRO integration guide to automate leading indicator capture

Stop reacting to revenue problems. Start predicting them.

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Leading vs. Lagging Indicators Framework - EN

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