Liste of Metrics & KPIs

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Most buyer personas are dead on arrival—built in a workshop, documented once, never updated. This template transforms static personas into dynamic intelligence that evolves with every deal you close or lose.

What you get:

  • SPICED framework structure for each persona
  • Hypothesis vs. reality columns to track where you were wrong
  • Win/loss correlation by persona to see which ones actually convert
  • Quarterly evolution log to capture what changed and why
  • Signal identification system to spot shifts in understanding
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List of metrics and KPIs - EN

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