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Most buyer personas are dead on arrival—built in a workshop, documented once, never updated. This template transforms static personas into dynamic intelligence that evolves with every deal you close or lose.
What you get:
- SPICED framework structure for each persona
- Hypothesis vs. reality columns to track where you were wrong
- Win/loss correlation by persona to see which ones actually convert
- Quarterly evolution log to capture what changed and why
- Signal identification system to spot shifts in understanding
These teams have trusted us as experts in growth management.
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