BIXI Montreal: optimizing the business model with a revenue diversification strategy
As a leader in urban bike-sharing and a nonprofit organization, BIXI Montréal sought to optimize its business model as part of its 2026-2028 strategic planning. The organization needed to diversify its revenue streams while respecting the strict regulatory constraints of a nonprofit.
IN PARTNERSHIP WITH LIFT73
"We particularly appreciated his deep understanding of our needs, as well as his ability to combine sharp technological skills, pragmatism, and strategic vision. Alex stands out for his professionalism, great availability, and listening skills, which enabled a smooth and pleasant collaboration. His ability to simplify complex topics and propose concrete, tailored solutions was a major asset for our project's advancement."
Morgane Bousquet and Pierre-Luc Marier
BIXI MONTREAL
★★★★★
The Artefact Difference
Artefact Ventures deployed a collaborative approach (with Lift73) over 90 days to help BIXI structure its commercial growth while respecting its nonprofit constraints.
The Challenges
Complex regulatory constraints: 40% tax limit on commercial activities
Strong seasonality of the core bike-sharing service
Absence of structured process to evaluate diversification opportunities
Lack of visibility on real growth potential and optimization opportunities
Our Approach
Comprehensive mapping of all potential revenue opportunities
Nonprofit evaluation matrix with specific criteria (tax risk, strategic alignment)
Rigorous market validation: TAM/SAM/SOM analysis with digital intelligence and field validation
Definition of optimal go-to-market approaches with 4 distinct GTM Motions
Deployment of tools and framework to optimize commercial performance over time
Continuous optimization plan with governance and KPIs for the next 3 years
The Results
Target growth: +30% diversified revenue in 3 years
Total addressable market of $28M+ identified and validated
4 priority market segments structured with distinct strategies
Target reduction of 50% in seasonal dependency
Clear diversification roadmap 2025-2028 with ready-to-implement playbooks
Unlock Your Next Level of Growth
Book a 30-minute strategic consultation with one of our experts to:
Assess your untapped growth opportunities
Identify optimization levers for your customer journey
Get concrete recommendations to align your sales and marketing teams
